Video Overview

People seem confused about why they should love a bank.

Writer: Laura Powers; Director: Joe Grasso; Agency: Lewis Communications, Nashville

A dad goes to great lengths for his daughter.

Writer: Laura Powers; Director: Jeff France; Agency: Lewis Communications, Nashville

There was a time when being "social" meant being together.

Writers: Clayton James, Chris Kenny and Ray Reed; Director: Gaysorn Thavat; Agency: The Buntin Group, Nashville

Kids are watching the clock in what appears to be a scheme against their parents.

Writer: Laura Powers; Director: Joe Otting; Agency: Lewis Communications, Nashville

A kid asks his dad about his hyena.

Writer: Laura Powers; Director: John Mastromonaco; Agency: Lewis Communications, Nashville

People say what's important about where they come from.

Writer: Rich Paschall; Director: Joe Grasso; Agency: Lewis Communications, Nashville

A mom plays along with her son's little pranks.

Writer: Laura Powers; Director: Jeff France; Agency: Lewis Communications, Nashville

Every baby has a unique birth story.

Writer: Laura Powers; Director: Kevin Kerwin; Agency: Lewis Communications, Nashville

A daughter comes up with emojis to celebrate five years cancer free.

Writer: Laura Powers; Director: John Mastromonaco; Agency: Lewis Communications, Nashville

Kids lay out challenging scenarios for their parents and doctors.

Writer: Laura Powers; Director; Joe Otting; Agency: Lewis Communications, Nashville

A health system asks what a promise looks like.

Writer: Laura Powers; Director: David McNamara; Agency: Lewis Communications, Nashville

Good things happen when kids work together.

Writer: Laura Powers; Director: Peter Zavadil; Agency: Lewis Communications, Nashville

A health system ponders where innovations come from.

Writer: Laura Powers; Director: David McNamara; Agency: Lewis Communications, Nashville

A health system believes in everyday breakthroughs.

Writer: Laura Powers; Director: David McNamara; Agency: Lewis Communications, Nashville

People talk about where they come from.

Writer: Rich Paschall; Director: Joe Grasso; Agency: Lewis Communications, Nashville

A little girl remembers being in the hospital.

Writer: Laura Powers; Director: John Mastromonaco; Agency: Lewis Communications, Nashville

Doctors see more than their patients' conditions.

Writer: Laura Powers; Director: Spencer Till; Agency: Lewis Communications, Nashville and Birmingham

People want to feel good about their credit card.

Writer: Rich Paschall; Director: Joe Grasso; Agency: Lewis Communications, Nashville

What really happens when a mother smokes while pregnant.

Writer: Peter Blikslager and Alex Bogusky; Director: Sharon Harms; Agency: Crispin Porter Bogusky, Miami

Part 2 of a 6-part documentary-style tv campaign. Randy learns there is a chance he might not survive heart surgery.

Writer: Kevin Endres; Director Barbara Kopple (THE Barbara Kopple!); Agency: Endres & Wilson, Nashville

Part 4 of a 6-part documentary-style tv campaign. Doctors discover how bad Randy’s situation is while loved ones wait for news.

Writer: Kevin Endres; Director Barbara Kopple (THE Barbara Kopple!); Agency: Endres & Wilson, Nashville

A geeky professor discusses a unique formation.

Writer: Kevin Miles; Director: Paul Fuentes; Agency: DMB&B, St. Louis

A geeky professor analyzes a strange specimen.

Writer: Kevin Miles; Director: Paul Fuentes; Agency: DMB&B, St. Louis

A nutcracker in a dead-end job laments about his unfulfilled dreams.

Writer: Kevin Endres; Director Bubba Crigler; Agency: The Buntin Group, Nashville