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Saint Thomas Hospital

PROJECT SCOPE: Documentary-style television commercials MY ROLE: Concept development art director CREDITS: Strategy and concept development, creative director and writer: Kevin Endres; Production company: Cabin Creek Films, NYC; Director: Barbara Kopple, NYC AGENCY: Endres & Wilson, Nashville

A series of documentary-style television commercials created around 1995 follow a patient's journey through serious heart surgery and recovery. The viewing public thought the story was happening in real-time and sent get-well cards to the hospital, though that was never the intention.

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