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HCA Healthcare (Enterprise)

PROJECT SCOPE: Digital and print ads  MY ROLE: Strategy and concept development, account manager, co-creative director, art director and graphic designer CREDITS: Strategy and concept development, co-creative director and writer: Rich Paschall; Photography: Stock AGENCY: Sharon Harms Creative

A branding system for a large hospital network designed to talk about a wide range of enterprise-level messages. The concepts were adapted to digital and print media.

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