hca-header-2.jpg

HCA Healthcare

PROJECT SCOPE: Digital and print ads  MY ROLE: Strategy and concept developer, account manager, co-creative director, art director, graphic designer CREDITS: Strategy and concept developer, co-creative director and writer: Rich Paschall; Photography: Stock AGENCY: Sharon Harms Creative

A branding system for a large hospital network designed to talk about a wide range of enterprise-level messages. The concepts were adapted to digital and print media.