Girl Scouts

PROJECT SCOPE: Print ads, posters and PSA television commercials MY ROLE: Strategy and concept developer, associate creative director, art director, graphic designer and co-writer CREDITS: Writer: Carey Moore, Nashville; Printer: Lithographics, Nashville AGENCY: Endres & Wilson Advertising, Nashville

A series of posters, print ads and PSA's designed to recruit leaders for the Girl Scouts by assuring reluctant women that the most important prerequisite for the job, is simply knowing what it's like to be a girl.