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Monroe Carell Jr. Children's Hospital at Vanderbilt (Anything)

PROJECT SCOPE: Television commercials, pre-roll, print ads, outdoor, digital display ads and social media MY ROLE: Strategy and concept developer, co-creative director, art director, graphic designer and broadcast producer CREDITS: Strategy and concept developer, co-creative director and writer: Laura Powers; Production company: Story, Chicago; Director: Jeff France; Editor: Tim Moore, Filmworkers Club, Nashville; Music: Keith Kenniff, Unseen Music, Chicago; Photographer: David Johnson Photography, NYC; Retoucher: Andy Cargile, Lewis Communications, Birmingham AGENCY: Lewis Communications, Nashville

A brand awareness campaign to help people relate to this hospital's level of commitment to the total wellbeing of children by using analogies showing the lengths parents will go to for their child.