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Monroe Carell Jr. Children's Hospital at Vanderbilt (Anything)

PROJECT SCOPE: Television commercials, pre-roll, print ads, outdoor, digital display ads and social media MY ROLE: Strategy and concept development, art director, graphic designer, print production artist and broadcast producer CREDITS: Strategy and concept development, co-creative director and writer: Laura Powers; Production company: Story, Chicago; Director: Jeff France; Editor: Tim Moore, Filmworkers Club, Nashville; Music: Keith Kenniff, Unseen Music, Chicago; Photographer: David Johnson Photography, NYC; Retoucher: Andy Cargile, Lewis Communications, Birmingham AGENCY: Lewis Communications, Nashville

A brand awareness campaign to communicate the hospital's level of commitment to the total well-being of children by using analogies showing the lengths parents will go to for their child.
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