Brookdale Senior Living
PROJECT SCOPE: Overarching look and feel for an integrated marketing campaign that included print, digital, web, television and collateral materials MY ROLE: Concept development, art director, graphic designer and production artist CREDITS: Writer: Jeffery Buntin Jr.; Photographer: Jason Lindsey, Chicago; Retouching: We Monsters, Atlanta AGENCY: The Buntin Group, Nashville
The visual concept shown here was used as the basis for an integrated campaign. It was designed to portray older people as individuals with rich, meaningful lives. The headlines nudge family members toward productive conversations about this stage of life.