Brookdale Senior Living

PROJECT SCOPE: Overarching look and feel for an integrated marketing campaign MY ROLE: Concept development, associate creative director, art director and graphic designer CREDITS: Writer: Jeffery Buntin Jr.; Photographer: Jason Lindsey, Chicago; Retouching: We Monsters, Atlanta AGENCY: The Buntin Group, Nashville

A visual approach portraying older people as individuals with rich and meaningful lives. Headlines nudge family members toward productive conversations about what's best for their aging parents.