Ascend Federal Credit Union
PROJECT SCOPE: Web video, television commercials, pre-roll, radio, print ads, digital display ads, outdoor, environmental graphics and behind the scenes video MY ROLE: Strategy and concept development, art director, graphic designer and production artist CREDITS: Strategy and concept developer: Rich Paschall; Writers: Rich Paschall and Laura Powers; Production Company: Messy Pictures, Chicago; Director: Joe Grasso, Los Angeles; Editor: Tim Moore, Filmworkers Club, Nashville; Music: Joe Johnson, Felt Not Heard, NYC; BTS Director: Tom Johnson and Weston Hefflin, Nashville AGENCY: Lewis Communications, Nashville
An advertising campaign to help separate this credit union from other retail banking options by pointing out that they are different from ordinary banks and highlighting the small-town values they are known for.
