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Ascend Federal Credit Union

PROJECT SCOPE: Web video, television commercials, pre-roll, radio, print ads, digital display ads, outdoor, environmental graphics and behind the scenes video MY ROLE: Strategy and concept developer, creative director, art director and graphic designer CREDITS: Strategy and concept developer: Rich Paschall; Writers: Rich Paschall and Laura Powers; Production Company: Messy Pictures, Chicago; Director: Joe Grasso, Los Angeles; Editor: Tim Moore, Filmworkers Club, Nashville; Music: Joe Johnson, Felt Not Heard, NYC; BTS Director: Tom Johnson and Weston Hefflin, Nashville AGENCY: Lewis Communications, Nashville

An advertising campaign to help separate this credit union from other retail banking options by pointing out that they are different from ordinary banks and highlighting the small-town values they are known for.

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